thetrashiestoftrash:

I think

this was very carefully timed

because in just a few days, it’ll be thanksgiving, and then the crush of holiday shopping, and absolutely every media outlet is already a constant stream of “don’t miss these sales!”

it’s a short week and a long weekend. people kind of tune out of current events, and then they’re too busy with retail work or retail shopping. today was the perfect day to make an announcement that you want people to forget about.